Last month you should have downloaded your first speakers kit and lecture notes, your first brochure template and master, a PowerPoint presentation, and 200 to 250 names of clubs and organizations in your market area to start building your direct mail program soliciting speaking engagements.

Even if one of the groups or organizations hasn’t responded yet, don’t worry. Almost every one of them will have filed your letter for future reference, keeping you in their file of resources to contact when they have a need for a speaker at one of their monthly meetings or other events.

This month you should schedule your mailers so that everyone who got a letter last month, gets one this month letting your prospects know about the second subject in your inventory of topics. Schedule your mailings so they are sent almost exactly four weeks after last months mailer, where you talked about Speech 1001, Profit Planning and Projecting.

Then, as you download new names and addresses this month, you send them the same letter and brochure you sent to your first months list.

What you’re going to do with this pattern is set up a cycle so that your prospects will receive a mailer each month, matching the month they are in your cycle. When you download a name, they get a package talking about speech #1001, the next month, they get a mailer about speech 1002, in their third month, speech 1003, and continue in that cycle.

Remember, once you’ve booked an appearance at one of these clubs or organizations, you’ll be able to post your speaking event in the CSR event calendar. Then, in addition to the publicity you will receive on our site, the event calendar will feed out to news organizations through our syndicated RSS feed, as well as announce it to your web based email contacts.

And don’t forget, once you’ve downloaded your kit and scheduled your first event, CSR has a full line of small business management workbooks personalized with you as the primary co-author, which you can either download or purchase already printed and bound and use as back of the room products.

So … let’s get you going with Month #2!

First, make sure your profile is up to date and shows the information you want to show in your speakers kit by clicking here and reviewing what is in your member profile. (A new window will open.) The fields that contain data for your edition of the documents are at the bottom of the page. Once you have updated your profile and saved it, close that window to return here.

Then, download this months speech and speakers kit by clicking here for Speech #1002 Kit and Lecture Notes.

Next, download your brochure, flyer and poster templates by clicking here.

Don’t forget the PowerPoint presentation that you can use while making your speech … although, you need to remember, that if they’re reading the PowerPoint, they’re not listening to you. But, you can go ahead and download it here.

Then, get your fifty names each week by clicking here.

Once you have booked your event, post it by adding your name as a speaker here, list the venue (club or organization) here and post it in the calender here for nationwide publicity through RSS syndication.

Finally, announce it to your personal contacts here.

See how powerful the system is? And there is more coming each month with your continued subscription!

When you download your kit, you’ll find an overview of how to market your availability, a sample direct mail letter, artwork for a brochure, a flyer and a poster that you can customize to include information about you, your practice, and/or the organization you will be speaking before.

If you’re worried about finding places to speak, we’ve got you covered there also.  You’ll have access to our database of over a million clubs and organizations, with a download of fifty names and address each week from the zip code you select.

Once you’ve booked an appearance at one of these clubs or organizations, you’ll be able to post your speaking event in the CSR event calendar.  Then, in addition to the publicity you will receive on our site, the event calendar will feed out to news organizations through our syndicated RSS feed, as well as announce it to your web based email contacts.

But wait, there’s more! (You knew that was coming, didn’t you?)

Think you might want some back of the room products or services that will help you identify and qualify those prospects you’ll be speaking before?  Once you’ve downloaded your kit and scheduled your first event, CSR has a full line of small business management workbooks personalized with you as the primary co-author, which you can either download or purchase already printed and bound!

So … let’s get you started!

First, make sure your profile is up to date and shows the information you want to show in your speakers kit by clicking here and reviewing what is in your member profile. (A new window will open.) The fields that contain data for your edition of the documents are at the bottom of the page. Once you have updated your profile and saved it, close that window to return here.

Then, download this months speech and speakers kit by clicking here.

Next, download your brochure, flyer and poster templates by clicking here.

Don’t forget the PowerPoint presentation that you can use while making your speech … although, you need to remember, that if they’re reading the PowerPoint, they’re not listening to you.  But, you can go ahead and download it here.

Then, get your fifty names each week by clicking here.

Once you have booked your event, post it by adding your name as a speaker here, list the venue (club or organization) here and post it in the calender here for nationwide publicity through RSS syndication.

Finally, announce it to your personal contacts here.

See how powerful the system is? And there is more coming each month with your continued subscription!