Authoring and Coaching
Superior marketing tools squeak loudly. Their whole intent is to make people stop what they are doing, look and listen. It makes sense that whoever is using marketing tools that make them squeak the loudest is going to be who is going to be heard the most frequently and most likely in the [...]
In the previous section on Word of Mouth marketing, we discussed how public relations is essential to what people are saying or will say about you, your products and your business. But what is Public Relations?
In general, public relations is anything you do to establish a relationship and connection with your market or current or [...]
It has been said that “sticks and stones break my bones but words will never hurt me”. In business this is far from the truth for words are what make or break a business.
In marketing there is something called a “buzz.” The best way to describe this phenomenon is to picture a beehive and the [...]
Making One-to-one marketing a Hot Marketing Resource
All of the marketing tools have been about one thing – presenting you and your services to potential clients. Presenting the features and benefits of your service in a One-To-One setting with an new prospect is no different. In fact, One-to-one marketing is a misnamed venue that is actually [...]
Staying On Their Mind
The marketing scope we have today is not the same as what was available ten years ago, one year ago and in some cases even ten minutes ago!
Marketing has been revolutionized by the incorporation of the internet into our common marketing tools. If you make yourself familiar with electronic marketing and don’t [...]
Staying On Their Mind
You have clients; you have built your database of potential (and influential) clients and other professionals; now you need to consistently keep in touch with them and never quit advertising and promoting your products and services. The truth is no single advertisement is going to bring in every customer you need to [...]
Slipping Into Their Memory
One of the oldest tools available for your marketing arsenal is the postcard. While it may not be the most exciting tool in your marketing arsenal, it is the most versatile, most cost-efficient and budget friendly and one of the most likely to be at least looked at by a potential client.
The [...]
The Home Sweet Home Effect of Great Direct Mail
When you are thinking about all of the steps you need to take to grow a successful business aren’t you glad you have someone on your team helping you and telling you what you can do to improve your situation?
Think of how much your life and business [...]
How to Be Direct in Direct Marketing
By now you should have figured out that one of the most important tools in your marketing arsenal is your ability to establish and maintain working relationships with others that go beyond the professional and tap into the personal. This doesn’t mean that you have to invite everyone home [...]
Networking Do-It-Yourself Tools
Previously we discussed why you should network and who you should network with. While both of those areas provide key information you need to expand your networking arsenal, nothing provides you with the tools you need to network more that instructions on HOW to network.
No matter what level of networking you are building [...]