Creating your reputation as a knowledgeable professional is one leg of your system. Providing services of a type or quality that is superior to anything your competitors can provide is the second leg of your system. Having a network of quality referral partners who are willing to send you leads is the third leg, and the hardest to get.

Referrals are so hard to get, that entire careers have been made on teaching practitioners how to use one method or another for getting “more” referrals. I got one in the mail today where some referral “expert” was touting how two gal’s were making millions with a promo thing sending plastic beach ball toys through the mail. No box, just a ball with stamps, an address, and a message stuck to it. Now that may be a cute promotion, but how in the Sam Hill is that building a reputation that will get me referrals?

What does work is getting to know the movers and shakers in your community, the leaders and activists. Not just the business guys. You know, the bankers, the lawyers, the chiropractors. (The chiropractors? Okay, that’s a bit much, but you get the idea.) These folks are hit on by every competitor you have in town, and your chances of getting a referral from one of them are nil. Zip, squat, nada. You walk in off the street and they’ll be polite, they’ll shake your hand, they’ll talk to you. But, when it comes time to send a referral out, they’re going to send it to the folks they already know, like and trust.

What I want you to do is ask yourself, how can you establish a close relationship with the leaders in your community that will result in you being the one to get that referral? Your answer, you get them to know you, like you, and trust you!

Enter, stage left, the Cause Related Marketing System!

Short and sweet … there is no other practice building system available anywhere that compares to the Cause Related Marketing System from the Consultant Supply Room. Nowhere, no place! I’m sure you’ve heard of Cause Related Marketing. Started in 1981 by Jerry Welsh, a VP at American Express to promote an arts festival in San Francisco by donating a portion of their revenue based on card use in the area. It was so successful, it launched an industry.

But, Cause Related Marketing has gotten so “out of control” that it has reached the point where only the largest and most established businesses are able to use the established model of “pay for performance.”

Oh, it works on a local basis, I used it successfully in the late 80’s to build a local office that grew so large I sold it and ran out of town because it generated more business than I could handle. Seriously, I grew too big, too fast, using the same CRM technique that American Express used. I gave 10% to the non-profit arm of a local credit union as well as a 10% or 20% discount on tax preparation fees to their members and they promoted me in their monthly share statement during tax season.

But, those days are largely gone. These days, a local practitioner is going to have a hard time working up a deal like that.

Which is why, when I happened to see a local entrepreneur being interviewed on Bloomberg TV show, “Venture,” I perked up when I realized that I could covert what he was doing to a Cause Related Marketing System! So, for the next two months, I studied and researched the field of Cause Related Marketing and made notes. I planned and I wrote, and I came up with with something that I think is a “breakthrough” in practice building.

And, I’ll not only teach you how to do it, I’ll give you the whole system, plus update you every six months with a new twist on or phase in the system. You’ll get a “How To” manual, forms, templates for direct mail letters, speeches, press releases, flyers, posters, and brochures. You’ll get access to a database you can use to build your mailing list, using those letters, forms and brochures. It’s all laid out for you in black and white! (Well, the brochure, flyer and poster templates are in color.)

For only $1, you’ll get everything you need to get started. After that, it will only cost you $1 every six months, when you get your new phase or program. And, there’s no long term commitment. So, if you decide at any time that the program is not for you, just cancel your subscription and you won’t be billed again!

Make sure you’ve entered your practice information correctly on your profile page as that is what will be inserted into the workbook as it is downloaded. You can check your profile by clicking here and reviewing what is in your member profile. (A new window will open.) The fields that contain data for your edition of the documents are at the bottom of the page. Once you have updated your profile and saved it, close that window to return here.

You can download your privately branded workbook by clicking here.

Make sure you’ve entered your practice information correctly on your profile page as that is what will be inserted into the workbook as it is downloaded. You can check your profile by clicking here and reviewing what is in your member profile. (A new window will open.) The fields that contain data for your edition of the documents are at the bottom of the page. Once you have updated your profile and saved it, close that window to return here.

You can download your privately branded workbook by clicking here.

Start building your curriculum now, by downloading the first of your Lecture Guides, complete with handouts. Then, over the next year, to year and a half, add additional courses you can teach in weekly sessions for six weeks at a time, filling your funnel with prospects.

First, make sure your profile is up to date and shows the information you want to show in your speakers kit by clicking here and reviewing what is in your member profile. (A new window will open.) The fields that contain data for your edition of the documents are at the bottom of the page. Once you have updated your profile and saved it, close that window to return here.

Next, download your MGT-101 Instructor’s Guide and Handouts by clicking here.

To maximize your exposure, register as many people as you can from your public awareness speeches by handing out registration forms and having enrollment forms at the “back of the room” when you give your speeches. For more information, read the speakers guide you receive as a part of your Public Speaking program subscription.

Click below to get your monthly client newsletter.
formatted in a ready to print PDF file
September 2009 PDF Version.

You also get a text version of the content
for use in your own branding kit or layout.
September 2009 Text

Make sure you’ve entered your practice information correctly on your profile page as that is what will be inserted into the workbook as it is downloaded. You can check your profile by clicking here and reviewing what is in your member profile. (A new window will open.) The fields that contain data for your edition of the documents are at the bottom of the page. Once you have updated your profile and saved it, close that window to return here.

You can download your privately branded workbook by clicking here.

Get pre-written speeches, private label rights books you can publish as if you wrote them, courses you can teach, a client newsletter written for you by world class financial reporters, plus special access to niche product and services training you can use to explode your practice!

If you’re batting your head against the competition each day, just struggling to bring in new clients and get the fees you deserve, and tired of paying prices like $167 a month just for a poorly written, poorly designed newsletter, when you could be getting a whole battery of marketing resources, tools and guidance for as little as $37 per month, then you need to sign up here and now for your subscription to the Consultant Supply Room “Marketing With Workshops” system.

Your subscription to the “Marketing With Workshops” system includes all the resources and tools you’ll find in the “Public Speaking” system plus the “Platform Sales” system, for one low price, normally $47 per month, but available through this special discounted price of only $37 per month.

Each month you’ll get a new pre-written speech, a professionally written client newsletter, two Small Business Management workbooks showing you as the primary author, and a Small Business Management training course you can teach over six weeks of once a week classes.

Plus, you’ll get sample press releases, direct mail letters and a complete marketing plan.

Each week you’ll get to download the names and addresses of 50 clubs and organizations in your area that you can target for speaking engagements.

When you sign up, you’ll also get free software to submit your press releases to up to 25 different press release sites, access to the Consultant Supply Room RSS announcer to announce your speaking engagements, the Consultant Supply Room speakers calendar and email event announcer!

Think you can find another site with half as much, at anywhere near this price?  I thought not.

Just click the button and get started now.  This special price is only $37, so act now.  Act Now!

Last month you should have downloaded your first speakers kit and lecture notes, your first brochure template and master, a PowerPoint presentation, and 200 to 250 names of clubs and organizations in your market area to start building your direct mail program soliciting speaking engagements.

Even if one of the groups or organizations hasn’t responded yet, don’t worry. Almost every one of them will have filed your letter for future reference, keeping you in their file of resources to contact when they have a need for a speaker at one of their monthly meetings or other events.

This month you should schedule your mailers so that everyone who got a letter last month, gets one this month letting your prospects know about the second subject in your inventory of topics. Schedule your mailings so they are sent almost exactly four weeks after last months mailer, where you talked about Speech 1001, Profit Planning and Projecting.

Then, as you download new names and addresses this month, you send them the same letter and brochure you sent to your first months list.

What you’re going to do with this pattern is set up a cycle so that your prospects will receive a mailer each month, matching the month they are in your cycle. When you download a name, they get a package talking about speech #1001, the next month, they get a mailer about speech 1002, in their third month, speech 1003, and continue in that cycle.

Remember, once you’ve booked an appearance at one of these clubs or organizations, you’ll be able to post your speaking event in the CSR event calendar. Then, in addition to the publicity you will receive on our site, the event calendar will feed out to news organizations through our syndicated RSS feed, as well as announce it to your web based email contacts.

And don’t forget, once you’ve downloaded your kit and scheduled your first event, CSR has a full line of small business management workbooks personalized with you as the primary co-author, which you can either download or purchase already printed and bound and use as back of the room products.

So … let’s get you going with Month #2!

First, make sure your profile is up to date and shows the information you want to show in your speakers kit by clicking here and reviewing what is in your member profile. (A new window will open.) The fields that contain data for your edition of the documents are at the bottom of the page. Once you have updated your profile and saved it, close that window to return here.

Then, download this months speech and speakers kit by clicking here for Speech #1002 Kit and Lecture Notes.

Next, download your brochure, flyer and poster templates by clicking here.

Don’t forget the PowerPoint presentation that you can use while making your speech … although, you need to remember, that if they’re reading the PowerPoint, they’re not listening to you. But, you can go ahead and download it here.

Then, get your fifty names each week by clicking here.

Once you have booked your event, post it by adding your name as a speaker here, list the venue (club or organization) here and post it in the calender here for nationwide publicity through RSS syndication.

Finally, announce it to your personal contacts here.

See how powerful the system is? And there is more coming each month with your continued subscription!

When you download your kit, you’ll find an overview of how to market your availability, a sample direct mail letter, artwork for a brochure, a flyer and a poster that you can customize to include information about you, your practice, and/or the organization you will be speaking before.

If you’re worried about finding places to speak, we’ve got you covered there also.  You’ll have access to our database of over a million clubs and organizations, with a download of fifty names and address each week from the zip code you select.

Once you’ve booked an appearance at one of these clubs or organizations, you’ll be able to post your speaking event in the CSR event calendar.  Then, in addition to the publicity you will receive on our site, the event calendar will feed out to news organizations through our syndicated RSS feed, as well as announce it to your web based email contacts.

But wait, there’s more! (You knew that was coming, didn’t you?)

Think you might want some back of the room products or services that will help you identify and qualify those prospects you’ll be speaking before?  Once you’ve downloaded your kit and scheduled your first event, CSR has a full line of small business management workbooks personalized with you as the primary co-author, which you can either download or purchase already printed and bound!

So … let’s get you started!

First, make sure your profile is up to date and shows the information you want to show in your speakers kit by clicking here and reviewing what is in your member profile. (A new window will open.) The fields that contain data for your edition of the documents are at the bottom of the page. Once you have updated your profile and saved it, close that window to return here.

Then, download this months speech and speakers kit by clicking here.

Next, download your brochure, flyer and poster templates by clicking here.

Don’t forget the PowerPoint presentation that you can use while making your speech … although, you need to remember, that if they’re reading the PowerPoint, they’re not listening to you.  But, you can go ahead and download it here.

Then, get your fifty names each week by clicking here.

Once you have booked your event, post it by adding your name as a speaker here, list the venue (club or organization) here and post it in the calender here for nationwide publicity through RSS syndication.

Finally, announce it to your personal contacts here.

See how powerful the system is? And there is more coming each month with your continued subscription!