What Is The Rainmaker Method Of Marketing?

Many people think of a “Rainmaker” as a marketing expert with a Superman type of marketing skill, and that the “Rainmaker Method” is some mysterious technique that only a select few individuals are privy to.  Something that is passed from Mentor to Acolyte in some secret rite of passage.

Hoo boy! Have they got you hornswaggled!

The term “Rainmaker” was first applied to attorneys in large, well connected firms who were responsible for bringing in more new business than they could handle on their own.  In order to maximize the efficiency of the firm, junior partners were assigned to handle this overload of work, and they began to use the term Rainmeaker to describe the person whose work was “raining” down on them.

Why were these professionals able to succeed, and how did the term spread beyond the legal profession?

Many of these top professionals were hired because of the “name recognition” they brought to the firm as a perceived expert, or as someone who was perceived of as having “connections.” They were hired on the basis of their ability to position themselves as an expert, and as a skilled and well connected netwroker.

The techniques these “Rainmakers” used varied from developing networking skills in the political arena, becoming recognized as an expert through publicity related to their writing and publishing activities, or their activities as an educator and trainer.

They supported their image by providing only top of the line services, and never, never, allowing themselves to be associated with low prices!

If it is your desire to develop your own consulting firm, whether it is sales and marketing consulting, accounting and small business consulting, as a coach and educator, or even if its internet and web consulting, then you need a game plan and a system that will help you fit into this same mold.

You need to find a way to get yourself recognized as a published author, whether it is books, reports or articles, you need to be recognized as an expert who can express themself through speaking and networking activities, and you need to be able to provide quality services positioning you and your practice apart from the ordinary.

The Consultant Supply Room has tools and advice you can use to jump start your Rainmaker marketing program.  Take a look around the descriptions and see what you think of the stuff we have.  I think you’ll be pleasantly surprised.

As a member of the Consultant Supply Room, you’ll have access to tools and resources that will help you become recognized as a small business expert in your community, you’ll have access to training that will help you build your skills in specialty or niche practice areas, and you’ll have access to programs and systems that help you build a network of lifetime referral partners.

Get started by clicking on the “Subscribe” button just below. It’s only $47 a month. The results will astound you!